Search Engine Optimization And Spam – How Will You Know That?

There is a fine line between proper search engine optimization, and what a search engine will consider to be spam. As we all know, not all search engine optimization methods are ethical. Search engines, such as Google, are making every effort to try to differentiate between ethical internet marketers and those who are simply taking the ?easy? way out with spam.

The definition of spam, however, has been something of a debatable topic for many search engine optimization experts. The reason that everybody is working so hard to define it is because when it comes time to search engine optimize, there is a grey area between what spams is, and what is not. What is ethical marketing, and what is not? For a word that is so commonly utilized, spam is a very difficult thing to pinpoint and around which to place boundaries. An internet marketer would not want to inadvertently have their site penalized after all of the time and effort they have put toward making the site as search engine optimized as possible.

In theory, the difference is that a ?non-spam? website that is truly meant for content, selling a product or service, and is optimized so that its content ? which has value to the reader ? is most attractive among search engines. On the other hand, a ?spam? website is created for marketing purposes only. It has no real informational value and its content is worthless except for its attempts to achieve a search engine ranking.

Such spam sites can include those that have pages copied directly from other websites that are not of public domain. They might also include pages that are simply lists of keywords, instead of articles that happen to use the keywords among their information. Another kind of spam site is one that appears to either be blank or have text or images on it, but it also has hidden text in the background that has keywords repeated over and over, or simply in lists. This is done by making the text color and the background color the same color so that it is not visible to the reader.

However, some would argue that creating a site, such as one with keywords hidden in the background, is not unethical at all. The reason they argue for its validity is that it does not try to fool the search engine in any way, and it is unobtrusive to the viewer. Computers can see the text in plain sight; it is only the human eye that does not detect it.

However, by doing this, it reduces the chances of sites that are based on legitimate information and key wording techniques. These have been carefully created to include the right words, without taking away from the information and appearance of the site. It means that the sites for which the keywords are truly relevant have a lower chance at achieving proper search engine ranking.

To prevent such efforts, search engines have employed such techniques as penalizing web sites and web pages that include information that has been copied directly from other sites. They also penalize pages and sites that have the same word repeated too many times in its content. There are other rules that are utilized as well, but they differ from search engine to search engine.

Penalization from a search engine can mean anything from assigning a very low rank, to blocking it from being indexed altogether. Naturally, when you are a legitimate site, you will want to avoid such punishment at all costs. Therefore, when you are performing your search engine optimization, it is important that you take care not to break the ?spam? rules of the search engines. This includes one very important technique: when in doubt, err to the side of safety. It?s much better to achieve rank number two instead of number one, when you risk being kicked out altogether.

It is not difficult to search engine optimize legitimately. Simply create your own original copy, and write naturally, refraining from repeating your keywords so many times that things look a little bit ?fishy?. The same thing goes for repeating the same website under a number of different domain names. Just keep yourself unique and natural, and all will work out in your favor with the search engines.

There is a fine line between proper search engine optimization, and what a search engine will consider to be spam. As we all know, not all search engine optimization methods are ethical. Search engines, such as Google, are making every effort to try to differentiate between ethical internet marketers and those who are simply taking the ?easy? way out with spam.

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How To Choose Effective Seo Services?

Any person familiar with the internet and using it in day today life is aware of the effects of search engine optimization to an extent. The companies that are serious in marketing a product or service online can not neglect the importance of Search Engine Optimization or SEO services.
As the world is shrinking and is becoming a small place to live in, the consumers have an option to use products and services offered by the manufactures of other country. This has led to a situation where more number of consumers looks for the product and services on the internet.
More and more companies are using search engine optimization, as it is among the most effective tool online that can help them to boost their sales to higher extent. The common opinion of experts states that SEO will soon become a matter of survival for every company if practiced in the right manner.

SEO is an effective process by which superior amount traffic to your website can be generated by the way of improving your company?s ranking on the various search engines. The accurate return on investment of the SEO services is actually incalculable because SEO is very time-dependent. The methods of SEO are countless and SEO experts have the depth knowledge on the methods that would improve the search engine ranking as each website requires different work to receive triumphant ranking. These experts are able to help you to receive a superior sum of target web traffic at your site.
If you are left with the question as to how to choose SEO services that are effective, here is an answer.
? While choosing the company providing SEO services ensure that the experts who will work on your website have the expertise in using the latest tools that can help you to secure good ranking in all the major search engines not just one of them. As the internet world is advancing, so are the algorithms of the Search engine are getting more and more complex continually.
? Further, proper research work is pivotal for the receiving the desired results and you don’t need any SEO company, who will conduct the same work as they have done for others
? To avail the desired rankings, it takes somewhere few weeks to a few months for search engines to index your site and for the change of ranking to take affect. So, if any optimizer who promise you to provide with immediate results, he is surely making false promises or else will use unethical ways to promote your website.
? Remember, unethical practices may help to achieve results in the shorter time frame however will definitely harm your website in the longer run, so think what you would want to attain.

Is Directory Submission Obsolete?

?Directories are sooooo 2003.? ?Remember BlueFind?? ?I thought Google hated directories.?

Many people think that directories have become obsolete. The truth however is that while their SEO importance has decreased in the last few years, they should still be an integral part of link building for new sites.

Of course, you should no longer submit to directories just for PageRank. As search engines analyze user data and integrate this information into their algorithm, the traffic you receive from a link becomes paramount again. (Shouldn?t it have been this way all along? I digress?) The point is, if you can get relevant traffic from a directory listing, then it?s still a viable marketing channel. And it can still be an effective SEO method, as well (we?ll get to that).

Thus the question shouldn’t be, “Should I submit to directories?”, but rather, “Which directories should I submit to?” The answer is that you should submit to directories that either:

a) will send traffic, or
b) have listings that will be considered editorial votes of quality by major search engines.

Did you know that specifically mentions both the Yahoo Directory and The Open Directory (DMOZ) in their Webmaster Guidelines (see )? This implies that Google believes links from the two mentioned directories are indeed editorial votes of quality. These ?trusted links? are the type a site needs to both break out of ?the sandbox?, and to rank highly in the current (hard to crack) Google.

Of course, I do recommend submitting to more than just the aforementioned two “directory kings” (Yahoo! and DMOZ). It becomes a matter of sorting through the low quality ?rough? out there to find the directory ?diamonds.? For starters, Best of the Web, MSN bCentral, Gimpsy, and all have editorial integrity at a level which probably ensures that search engines “trust” their links. Outside of these, there are a few others on the ?top tier?, but beware of any that sell sitewide links, as that practice all but ensures that Google won?t trust the directory?s editorial integrity.

What about the rest? Submitting to lower quality directories may not propel your site to the top of Google, but my recent research suggests it is still a very efficient link building method to build rankings in both MSN and Yahoo!. I have never been one to put all my eggs in the Google basket, so I still regularly use these second tier directories to quickly (and cheaply!) get my sites to the top of these engines.

In conclusion, directory submission should still have a place in your link building strategy. If you are going for Google rankings alone, you should probably stick only to the top tier directories whose listings are considered editorial votes of quality by Google. If you are going for rankings in MSN and Yahoo!, you can cheaply build a slew of effective links by submitting your site to many of the lower quality directories. And of course, if you are trying to rank in all 3 major search engines, you should probably do both of the above. Either way, don?t write off directories just yet!

The Ultimate Search Engine Loophole ? Is It For Real?

Recently a well known SEO expert called Dave Kelly and Chris Rempel otherwise know as the ?lazy super affiliate? launched the “Ultimate Search Engine Loophole”. Marketers and affiliate marketers have been going crazy over this new approach to search engine optimization. Of course there?s been the usual skepticism about this type of product. After all, the claims are extraordinary. I decided to review Dave Kelly and Chris Rempel?s new SEO technique to see if the big claims are true and if this product stands up.

Lets get straight to the point.

The Ultimate Search Engine Loophole consists of of two PDF files and several 5 to 10 minute videos that Dave Kelly has put together. The first PDF report is titled, The Ultimate Search Engine Loophole, and is written by Dave Kelly. It’s only 20 pages in length, it basically covers the implementation of the strategy completely and is clearly written without the usual fluff and filler content.

The First PDF.

On the first reading of this report your initial reaction might be ?well this seems like a lot of work? and that’s fine. However once you have read the report, spend some time thinking about it. The truth is, the strategy presented isn?t all that hard to implement. If you are fine with the fact that you will be required to put some work in to get the payoff. Apart from having to to put some initial work in for a long term payoff, there are no real obstacles in the way of anyone wanting to get started with this.

The second PDF.

The second PDF is written by Chris Rempel, and is titled Quick Start Guide. This report is 10 pages in length. This is OK, because this PDF is to reassure anyone reading who have made it through the first report, that Dave?s strategy is solid. Not just that, but it can be implemented without any further cost, although it is going to require some extra work. Chris refers to some of Dave?s videos in this guide, so really it is Dave Kelly who is revealing this secret search engine optimization strategy.

The Videos.

The videos – again Dave Kelly make it very clear how you can implement your domain ranking strategy on a small scale with MSN, and then build it up once you see some results. I don?t see any reason why this cannot be done.
Dave Kelly has also put up videos showing the results and proof of putting this strategy into action. You can see from the videos how his domains rank in top positions on MSN live for keywords such as ?poor credit rating?, and ?reducing debt? These are fiercely competitive financial keywords. If you visit his sites you?ll see that these typically have a page rank of zero according to Google, which shows how particular this strategy is to MSN.

If you tried to rank for these hyper competitive keywords without the ?MSN loophole strategy? You would have next no chance without paying out thousands to a professional SEO firm. Dave Kelly has been using this strategy for years, quietly perfecting it to a point where he can out-rank the big company?s.


The Search Engine Loophole virtually guarantee that your website can get into the top few search engine positions for any keyword you choose, which obviously makes this an extremely valuable product. The potential, you could position offers in front of thousands or even tens of thousands of prospects and make heaps of sales in your chosen markets from this alone. The start-up costs are minimal and the only other requirement is work. If you can build one page blogs, post content and follow instructions, then you are good to go. I have also found some of the process can be automated and speeded up with some free plug-ins.

All about Search Engine Optimization Essentials

The short term of search engine optimization is SEO which is the process of receiving traffic from top search engines. In this competitive world all things are based under rank counting’s same like as in search engines. It gives the best and desired result for the people searching for their needs. In Internet millions of sites are living today for web traffic and pay per click uses to get traffic from the users. This can be done by ranking to the site and get ranked by search engines.

Search Engine Ranking: Ranking depends on the major 2 categories are as follows

On page optimization: It is one of the main starting processes for optimization. If once the on page is done with quality implementation then it gets higher page rank and it increments the higher view for the website. For that have to do Title Optimization, Meta Tags Optimization, Inclusion of Html Tags, Best traffic related Keyword and link optimization. Coding is an important thing to the search engine for optimization it works better to the search engine robots, must avoid content duplicate. Below are some useful guides for on page optimization

Cache your pages; use schema that includes , content delivery networks that is cloud storage for faster page loading, validate your code, use search engine friendly url’s, Use unique title Tag for each page, In keywords embed in a phrase, Place the main keywords in the beginning, Specify the acronym, Use numbers to get more clicks for your site, separate the keywords using space or hyphen. Off page optimization: Off page optimization is to improve the search engine ranking and to increase targeted traffic to the web site. It is not at all just link building service instead of that it consists several aspects of multi task work have to done this optimization. Below are the techniques follows

Inbound Links from registered websites, Anchor links, Page ranks from the link given by the website, placing the links, Links from the relevant sites.

To get inbound links for the website is the easy way by posting articles that related to your website information and the article includes your websites link. For direct link building need to submit directory submission, article submission, Social bookmarking, Forum posting, Guest posting Blog, Press releases, Social Networking sites.

In Directory submission the websites details such as titles, descriptions and its link all those details have to include in the directories to get back links in the related category. Article submission defines that writing articles that relevant to your site and post in some article directories from that will get direct and permanent back links for the site. Also include the websites link for more visitors. Public Bookmarking sites socially add information about the website and share information with your friends and the groups that related your website.

Top Website Submission Secrets Every Web Owner Should Know

The Internet has become a very powerful tool for many business owners and the website has been the center for sales, marketing, and making the entire aspect of business real and effective. If you are an online business owner, then there are some basic yet crucial facts that you should know that can make your business work by being accessible to your target market.

It would also be basic to know that having a website up on the Internet does not necessarily mean that you can automatically have thousands of visitors to your site. This can pose to be a challenge for most especially those who rely on site visitors for membership or for sales. If you want to have your website working effectively, seen and known by a specific market, then it would be important for your website to be easily found and accessible by the Internet users and one way to do this efficiently is by using professional website submission services.

Here are the tops secrets every website owner should know to get the most traffic and to get the best results:

1. Simply submitting your website in any directory or search engine can prove to be futile. It will be useless if you do not have a clear and working plan for search engine optimization. While you can indeed submit your website to many directories, this does not guarantee that you get your wanted traffic. In fact, it can possibly do you more harm than good if not done right.

2. It would be smarter to have professional website submission services in order to effectively have your website search engine optimized. Letting your site be handled by professionals give you more direction, thus, an edge with results.

3. Choose professional website submission services that does not simply provide search engines your URL and links but one which has the ability and the consciousness to hand-pick directories and search engines which matter. The goal is to have your website, your product or your services be noticed in your target market or target countries.

4. Be wise when it comes to getting professional website submission services and do not be easily fooled by those who promise results which are too good to be true. For instance, an SEO company which promises you to be on top of search engines with a single submission or one which promises thousands of search engine submissions are purely advertising. Look for one which offers realistic results and one which have established reputable relationships with search engine directories.

5. Paying for professional website submission services is better than using free ones. Free submission services have worked in the past years but it is no longer as effective as before because of the fact that search engines also avoid such spamming. Paying a reasonable fee for professional and effective services is better especially if you are also serious about the results you want to get.

6. Website traffic and exposure on the Web using search engine optimization tactics remain to be crucial to have an online business running or to have any kind of website be accessible to the millions of Internet users.

Professional Web Design ? Is It Really Necessary

Who doesn’t love to save money? Your getting ready to have a website designed and it turns out that your buddy has a nephew that can do it for cheap! He even has some great looking websites that you have seen that look perfectly fine! So why not go for it instead of a professional web design service?

Business or Pleasure?

Before you assign junior the task, you need to take a few things into consideration. For instance, is your website a business website that you are planning on making money on or is it simply a personal interest website that you want designed.

Always Rely On Experts in Business

If it is a business website that you are planing on having designed then you may want to think twice before you hand the task over to the ?kid?. Sure he may know how to work a keyboard but does he know anything about SEO?

Did You Know This?

SEO stands for ?search engine optimization?. It’s a very complex Internet promotions science and how it is applied to your website can in fact make you or break you. In fact, there are over 100 factors that Google considers when determining where they are going to place your website in their search engines.

More To it Than Meets the Eye

A qualified web design company will have a team of experts that work in collusion on your project and an SEO expert will definitely be one of them. It will be his or her job to see to it that each aspect of your website reflects positively as it pertains to SEO.

A Professional Web Design Service and SEO

So trying to save money on web design can in fact cost you. If you have done your market research and there is a viable demand for what you are offering then the sooner you get your website positioned well in the search engines the sooner it will begin producing results.

Debunking SEO Agency – Client Relationship Misconceptions

While online reputation management is one of the staple brand management services offered by many SEO agencies, the one reputation that they can’t seem to fix is how people view the relationship that exists between a search engine optimization company and its clients. Various misconceptions perennially hunt them which lead to disparate expectations from the two ends of the spectrum and sometimes, causing conflict.

SEO Goes on Autopilot when a Company Hires an SEO Agency

This misunderstanding permeates the many facets of third party brand management services – from traditional advertising to search engine optimization. Marketing folklore says that once a deal with an SEO third party provider is sealed, it’s all hands off deck for them.

Wrong. For instance, best practices in online reputation management dictate that organizations should be very much involved in their SEO efforts to avoid conflicting messages and execution. Also, an SEO firm needs its clients constant input. At the end of the day, successful search engine optimization campaign stems from a solid collaboration between an agency and its client.

SEO is a Separate Marketing Platform

A few years back, the practice of integrated marketing communications became popular precisely because businesses realized that their campaigns produce better results if everything is orchestrated towards a single direction. So, to think that search engine optimization is a separate entity from the other branches of brand management services is completely wrong.

If you’re working with multiple agencies – a PPC marketing firm, online reputation management company, PR agency, etc. – make sure that you string all these online marketing efforts together in order for you to get a 360-degree view of what’s happening in your web marketing campaigns. The old adage every man for himself does not apply here.

SEO is all About Pleasing Google

What many marketers fail to see is that great search performance and high traffic are ends not means and these concepts do not fully define what search engine optimization is. A number of marketers perceive SEO as a trade of backlinks and rankings, which is really an outdate way to look at how it works. It is not uncommon for marketers to be surprised if their SEO consultant recommends changing the URL structure of the site, changing the design of their landing pages, rewriting the content of their domains, integrating social media and mobile components and so on and so forth.

Clearly, it takes a full arsenal of online marketing strategies and tactics to occupy those highly coveted spots in Google’s results pages and SEO should be incorporated across all these components to generate the best results.

The Secret to a Rewarding SEO Agency-Client Relationship

Two key ingredients: constant communication and seamless implementation.

You are the best gatekeeper of your brand, not your SEO agency or your other brand management services providers for that matter. You have to provide them something to work with. Constantly update them on recent changes and developments that you think might affect their work.

Finally, expect that your party SEO company will put forward recommendations and your organization should be prepared to take steps and make these changes.

Handling brand management services is always tricky, especially if there are two parties who are not on the same page. Keep in mind that misconceptions above and make sure you don’t fall victim to them.

Tips To Enhance Website Position

Most of the people looking for products and services on the net, hunt for websites via major search engines such as Google, Yahoo, and MSN. Optimizing your website for higher search engine positioning is to allure mass to drive towards your website that is the likely to be your prospective buyer. To generate considerable traffic to your website it requires higher positioning in initial pages of search engines.

Here, I have given some key tips to dip you in the technical aspects available on the net to assist how to optimize your website.

The Title: Whatever text you put in the title will reviewed in the reverse bar of browser when people view the web page. So, place suitable title according to your business and products.
Your title

Meta Tags: You might be aware of Meta tags or using this on your current website. We will talk on the description tag.

Description tag: Major search engines that support Meta tags will usually depict the description tag with the title in the results. Search engines many times hold entire Meta tag of the description field. The webmasters should keep in mind that that the description tags must be short to grab the attention of a user.

Keyword: You should research deeply before finalizing keywords, as it is the most important factor in website optimization. Each keyword?s weight, rate, size, status and proximity all have an effect on the ranking. You should optimize all these key factors cautiously. Examining the top ten ranking website?s content and ranking factors will assist you to optimize your website. To find keywords, log on and .

Content: The content of your website should be informative that provides people come to acknowledged about new things or be interested in. This will result revisiting of the mass at your website. Try to make your content keywords rich to drive search engines to pick up your site. Use appropriate keywords according to your business or services you offer.

Create website sitemap: Make complete site map of your website, contain all the links of main pages of your website. So the search engine robots could explore your entire website. To see example follow this link:

Publish articles and newsletter/press releases: Writing and publishing is one of the best ways of marketing your website on internet. It helps to generate substantial traffics to your website. You can submit articles to e-zines, article directories, web sites and magazines that offer article submissions. Don?t forget to include your business information and contact address at the bottom of the article.

Article Directories ? , , , , etc. Use keyword ?article submission? in your search.

Press release sites ? , , , etc. Use keyword ?free press release distribution? in your search.
Post ads: You can place your ads on free advertising and classified ad sites, free links sites, newsgroups, which offers ads posting.

Link: The most effectual method to make your pages important for the search engine crawlers, creating links to other sites with yours. It makes your website worthwhile for the search engines. The more links at website the more significant website is considered, and will be rewarded with higher page ranks.

However, not all links are considered valuable by the search engines. The search engine will consider links more valuable if they are from sites that are having higher page ranks and also offers similar area of interest as your.

Use keyword ?free link exchange? in your search.

Submit Website to search Engines: After optimizing you web site, its time to submit it to all major search engines such as Google, Yahoo, MSN etc, after all for this only you have optimized your web site. There are many web-sites that provide manual free submission to almost all the main search engine. Use keyword ?website submission? in your search.

Submit to the directories: Search engines and directories are different. Do not mix them. Be very careful while submitting your website to a directory. Read the directory’s submission directions with full presence of mind. You can submit to directories like DMOZ and also paid directories like Yahoo. Use ?web directory submission? in search.

Regular inspection of website: Once you achieve targeted page ranks and positions in search engine, don?t become lousy; after all it is not forever. You should keep eye on your contenders? activities. If you are not satisfied with search engine ranking results, you should optimize your website more to attain higher search engines ranking position.

This was brief description for optimizing website. Very soon I am going to publish informative series of articles on each of these key factors at .

Advantages Of Press Release Submission

To get a business recognized easily on and off the web is achieved often through a press release. Hence the press release is all about publicity to draw the attention of the public towards the respective site. Therefore to establish a successful publicity, it is very essential to have good press release writing.

A good press release writing should be newsworthy and should not look like any promotional deal. Writing the press release in the most correct way ensures an impressive visibility online and may create impression that may last quite longer. Hence the press release writing is considered as the best option in comparison with other publicity methods.

Today the press release writing is considered the most powerful and innovative tool to increase the search engine ranking that further enhances the sales. So keeping all this in mind, it is needless to say how important the press release submission service is.

The ethical search engine optimization firms offering the press release submission service have tailored their service in such a way that it maximizes the importance of press release in all news search engines as well as media databases. Such potential firms analyze the press release writing and make it an effective keyword searchable writing that ensures a quality release to drive traffic and higher ranking in the search engines.

Just by releasing the writings before any kind of audience may not give a fruitful result. The press release distribution should be placed before the right audience to hit the profit instantly. The potential search engine optimization firms submit the press release writings to the best venues and that includes some of the hand picked media contacts that bring easy success to the press release submission service and the client associated.

The unique features associated with the press release services that make it more demanding are as follows- uploading the press release writing with video clips makes it eye-catchy, submitting the writings with high resolution pictures and images is more influencing, including up to three keywords is beneficial, and the professionally written press release can boost the popularity and get the top ranking.

Certain advantages associated with the press release distribution services are as follows ? it boosts the sites ranking in the search engines, drives potential traffic towards the site, increases one-way backlink, enhances product sales and finally it will help to achieve popularity.

The potential press release service providing SEO firms make use of newswire services, XML, RSS feed, FTP feeds and other web based technologies to reach out to the target audience. The press release writings submitted through the potential service providers assure that the writings receive the deserving attention from the targeted audience. Thus they give the platform to get noticed on the global, national and local newspapers. There are unlimited advantages of press release writings and to discover it just log on to the online resources.