Debunking SEO Agency – Client Relationship Misconceptions

While online reputation management is one of the staple brand management services offered by many SEO agencies, the one reputation that they can’t seem to fix is how people view the relationship that exists between a search engine optimization company and its clients. Various misconceptions perennially hunt them which lead to disparate expectations from the two ends of the spectrum and sometimes, causing conflict.

SEO Goes on Autopilot when a Company Hires an SEO Agency

This misunderstanding permeates the many facets of third party brand management services – from traditional advertising to search engine optimization. Marketing folklore says that once a deal with an SEO third party provider is sealed, it’s all hands off deck for them.

Wrong. For instance, best practices in online reputation management dictate that organizations should be very much involved in their SEO efforts to avoid conflicting messages and execution. Also, an SEO firm needs its clients constant input. At the end of the day, successful search engine optimization campaign stems from a solid collaboration between an agency and its client.

SEO is a Separate Marketing Platform

A few years back, the practice of integrated marketing communications became popular precisely because businesses realized that their campaigns produce better results if everything is orchestrated towards a single direction. So, to think that search engine optimization is a separate entity from the other branches of brand management services is completely wrong.

If you’re working with multiple agencies – a PPC marketing firm, online reputation management company, PR agency, etc. – make sure that you string all these online marketing efforts together in order for you to get a 360-degree view of what’s happening in your web marketing campaigns. The old adage every man for himself does not apply here.

SEO is all About Pleasing Google

What many marketers fail to see is that great search performance and high traffic are ends not means and these concepts do not fully define what search engine optimization is. A number of marketers perceive SEO as a trade of backlinks and rankings, which is really an outdate way to look at how it works. It is not uncommon for marketers to be surprised if their SEO consultant recommends changing the URL structure of the site, changing the design of their landing pages, rewriting the content of their domains, integrating social media and mobile components and so on and so forth.

Clearly, it takes a full arsenal of online marketing strategies and tactics to occupy those highly coveted spots in Google’s results pages and SEO should be incorporated across all these components to generate the best results.

The Secret to a Rewarding SEO Agency-Client Relationship

Two key ingredients: constant communication and seamless implementation.

You are the best gatekeeper of your brand, not your SEO agency or your other brand management services providers for that matter. You have to provide them something to work with. Constantly update them on recent changes and developments that you think might affect their work.

Finally, expect that your party SEO company will put forward recommendations and your organization should be prepared to take steps and make these changes.

Handling brand management services is always tricky, especially if there are two parties who are not on the same page. Keep in mind that misconceptions above and make sure you don’t fall victim to them.

Articles Versus Blog And Ping – Which Is More Effective At Building Your Sites Search Engine Position?

Articles vs. Blog and Ping

I think it?s time for many Affiliate Marketers (AM) to reconsider their methods for building their web sites Search Engine position. I have been using Blog and Ping techniques for about a year now, but blog and ping is slowing loosing its effectiveness because so many AM?s are using the method.

If you?ve been living on the dark side of the moon, then you may not know what Blog and Ping is all about. Well, in a nutshell, blog and ping is a technique for increasing your websites position by creating blogs and using software that automatically posts to those blogs along with links back to your main website. The blogs then ping Blog services to notify them that some new content is available. The ping services then attract Search Engine spiders and before to long, you?re website is spidered.

This solution worked like wonders about a year ago (2005), but is loosing its effectiveness because all the blog and ping tools create mediocre content that is all based on Search Engine scrapes or RSS feeds. You end up getting a blog site full of useless information with links back to your web page. The Search Engines have caught on and they are able to filter out the bad content. In fact, it may actually be hurting your website. There?s no proof yet, but I would expect that all the SE?s will soon start penalizing websites that are trying to boost their position through blog and ping techniques.

That brings me to articles. About four months ago, I wrote an article and posted it to ArticleCity. After I submitted it, I forgot about it. Just yesterday, during a moment of boredom, I thought about that article and decided to do some research. Had anyone picked it up? A quick search on Google showed that the article has been published on 802 different websites! I also noticed that after Google?s last update, the Page Rank (PR) of my affiliate marketing website went up nicely from 3 to 5.

This was with just ONE ARTICLE submitted to just ONE ARTICLE SITE that I put together in :30 minutes. I was floored.

Considering how much time I?ve spent configuring blog and ping software, how many unneeded domains I?ve purchased to make traffic all look like it?s coming from different directions, how hard I?ve worked trying to find content for the B&P software, etc?. I would have been much better off just writing good, informative articles.

Another huge reason to go with Articles over Blog and Ping is content longevity. Your article will be posted onto many websites. Perhaps hundreds of websites. That content is real and meaty, just like what Google and the others are looking for. It?s not bogus content that will get yanked by the SEs. This means that algorithm update after algorithm update, the articles that point back to your website will remain within the search engines. This is HUGE.

Over the last few months, Google has made several updates to their algorithm which resulted in TONS of websites loosing their rankings. My site, which relied on ONE ARTICLE and no blog and ping actually went up in the rankings.

So if you?ve been using Blog and Ping to promote your site and you?ve been unhappy with the results, now is the time to consider writing articles and publishing them on the Article websites.

Writing an article and posting it to one article submission site is easy. Writing an article and posting it to hundreds of article sites is time consuming and difficult. For this reason, I recently purchased some software called Article Submitter Pro which automates the entire process. Article Submitter Pro can submit to over 700 article directories and is a snap to set up. If you want to try articles to promote your web page and you want to make the process as simple as possible, then I highly recommend that you check out Article Submitter Pro to make the whole process as simple as possible.

Here?s to a successful and profitable day!